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Metadata

Every page needs a title tag

The title is the clickable line in every search result and the label on every browser tab. Without one, search engines invent something from your page content and you have no control over the first thing anyone reads about you.

What 13x checks

This is rule metadata.title-present in the public registry: Every page has a title. It runs on every audit, against the pages we actually fetched, and its result is derived from the response rather than estimated.

Surface
Metadata
Score weight
12 of the readiness score
Scope
Reported as skipped when the page renders only with JavaScript
Applies
To every site

Registry version 2026-07-30. Every rule is published, and the audit is deterministic — the same page produces the same finding every time.

The fix

The same text the audit hands you when this check fails on your own site.

Give every page a unique <title> describing that page specifically:

html code
<title>Pricing — example.com</title>

Aim for 15–60 characters. Put the distinctive words first: it is truncated from the right, and the brand name at the end is the part you can afford to lose.

Framework-specific versions

Where the change differs enough to be worth writing out separately.

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