Is the audit really free, or is it a trial?

It is free, permanently, and it needs no account. You see every problem we find, not a teaser with the interesting half blurred. What you pay for is what happens next: 13x re-checking the site on a schedule, keeping the history, ranking what to do, helping do it, and measuring whether it worked.

Why is monitoring the part that costs money?

Because it is the part that costs us money. A one-off audit is a fixed amount of crawling. Continuous coverage is crawling, rendering, provider queries, model inference, and storage every day, for as long as you stay. Charging for the report and giving away the recurring work would be backwards.

One live product and one person: Builder. Several projects, real search and AI tracking, up to three people acting on it: Growth. If a fourth person needs to act, or you need separate approver and viewer permissions, shared weekly plans, approval routing, or an audit log, that is Team. Agency exists when the projects belong to clients rather than to you.

What counts as a paid seat?

Only people who operate the system. Owners and operators are paid. Approvers are free on Team and above, viewers are free everywhere they exist, and client guests are free on Agency. Before you confirm an invitation, 13x tells you whether that person adds to the bill. Automations and API identities are metered as usage, never charged as people.

What happens when I hit a limit?

You are warned at 70%, 90%, and 100%, and the warning names the project and the feature consuming the capacity. Critical monitoring holds a reserve, so optional AI generation can never quietly switch off the checks you rely on. At 100%, non-critical scheduled work pauses unless you approved overage billing in advance. Nothing produces a surprise invoice.

Can I add capacity without changing plan?

Yes. Projects, prompt checks, action units, page fetches, and operators are all sold as packs, so one busy month or one extra client does not force a tier change you do not otherwise need.

Does the founding price really stay?

For as long as your subscription stays continuously active, yes, on the base plan you bought. If you cancel and come back later, you come back at the price of the day. New add-ons and materially new capacity are priced at the current rate — grandfathering a subscription is a promise we can keep; grandfathering unlimited future usage is not.

Why is there no lifetime deal?

Because every account costs money every month it exists: crawl compute, browser rendering, bandwidth, model inference, storage, and provider queries. A one-time payment against an unbounded recurring cost is a liability, and the people who bought it are the ones we would then have to ration. We would rather charge a fair recurring price and keep the infrastructure honest.

Yes: ten months paid, twelve months used, on every plan with a published price. Annual does not stack with a founding price, because the founding price is already lower than the annual rate.

Can I actually buy this today?

Not yet. Billing is not live, so no card is charged and no subscription starts. The prices here are the committed launch pricing, and the buttons put you on the list — for the founding cohorts, in the order people join.

Pricing

Start free. Pay when 13x keeps watching.

The 113-check audit is free and stays free. Paid plans turn it into an operating layer: scheduled monitoring, a prioritized queue, coordinated execution, and measurement after the fact.

Free

What free actually means.

Find out what is broken. No card, no account, no expiry.

Run a free audit

The full 113-check audit on any public URL, without a card.
One saved project snapshot and a short history.
Manual re-scans, under abuse-safe rate limits.
A real preview of opportunities, AI visibility, and competitor results.
No invented locked findings — you see enough evidence to trust the product.
Upgrading is what activates schedules, ongoing history, tracking capacity, automations, and team workflows.

Yearly billing gives you two months back.

Founding price

Builder

For one person operating one live product.

€19Regular price ~~€29~~/month

Founding price for the first 150 accounts, kept for as long as the subscription stays active. Cohort of 150.

Join the waitlist

2 monitored projects, 2,500 known pages
Weekly full audit and release checks
50 tracked searches per project, 25 AI prompts, 5 competitors
60 AI actions a month
6 months of history and 3 free viewers

Most self-serve buyers

Growth

For startups turning continuous signals into repeatable growth work.

€59Regular price ~~€99~~/month

Founding price for the first 100 accounts. The list price stays €99. Cohort of 100.

Join the waitlist

10 pooled projects, 25,000 known pages
Daily priority checks and a weekly full audit
150 tracked searches, 250 AI prompts and 15 competitors per project
500 AI actions a month
3 operators, unlimited free viewers, 18 months of history

Most organizations

Team

For product, engineering and growth teams coordinating one operating plan.

€249/month

Billed monthly. Cancel any time, effective at the end of the period.

Join the Team waitlist

The €149 founding cohort opens once the shared plans, roles and approvals are real.

30 pooled projects, 150,000 known pages
Daily and release-triggered coverage
Owner, Operator, Approver and Viewer roles
Shared weekly plans, approvals, escalation and audit log
300 tracked searches and 30 competitors per project
5 operators; approvers and viewers stay free
Slack and Microsoft Teams workflows, 36 months of history

Billing is not live yet. The prices below are the committed launch pricing, and the buttons put you on the list rather than on a subscription.

When billing starts, paid plans renew automatically each month or year until cancelled. Cancelling is one action in your account and takes effect at the end of the period you already paid for.

Prices are in euro, excl. VAT, which is added at checkout where it applies.

At portfolio scale

When the projects belong to clients, or to procurement.

Agency and Enterprise are priced on client capacity and on the controls an organization has to satisfy, not on how many people log in.

Agency

€499/month

For agencies monitoring and proving outcomes across client portfolios.

100 client projects with per-client budgets
Client workspaces with free restricted viewers and approvers
White-label reports on your own domain
Reusable monitors, plans, workflows and report profiles
500 tracked searches per project, 10 operators, cross-client templates

Opening with design partners while the client workflows are proven.

Apply as a design partner

Enterprise

from€1,500/month

For organizations governing many brands under procurement and security review.

SAML/SSO, SCIM, enforced MFA, granular roles and audit export
Region and retention options, deletion policy, encryption controls
Approval policies, business-unit boundaries and custom limits
Custom providers, warehouse export, API/webhooks, private connectors
SLA, priority queues and named onboarding

Annual contract, invoice or PO, contracted overage.

Talk to us

Every paid plan carries the whole product.

Plans differ by how much is monitored, how often, how far back, and how many people can act on it. They do not differ by which parts of 13x you are allowed to see.

SEO and discoverability
Crawl-derived inventory, indexation, metadata, structured data, internal links, and the search demand you already own.
AI visibility
Whether answer engines can reach you, what they say when asked, and whether your pages survive being retrieved on their own.
Competitors
Watched targets, public rank positions, page diffs, and the movements that change what you should do next.
Opportunities
One prioritized queue with the evidence behind each item, a stated reason it matters now, and a dismissal that suppresses the noise.
Execution
Briefs, drafts, repository fixes as pull requests, and the automations that stop work queueing behind one person.
Measurement
A window opens on every verified change and reports what moved — or says plainly that it is not measurable yet.

Scroll the table sideways to see every plan.

Capacity and collaboration limits for every plan with a published price.
Plan	FreeFree	Builder€19/mo	Growth€59/mo	Team€249/mo	Agency€499/mo
Monitored scope
Active projectsPooled across the account from Growth upward.	1 snapshot	2	10	30	100
Known pagesPages held in the crawled inventory.	100	2,500	25,000	150,000	750,000
Full audit cadence	Manual, monthly	Weekly	Daily priority, weekly full	Daily and release-triggered	Configurable per project
Critical watch URLsRe-checked between full audits.	—	10	60	300	1,200
Evidence and opportunity history	7 days	6 months	18 months	3 years	4 years
Coverage
Tracked search queries	—	100	1,500	6,000	25,000
Tracked AI promptsChecked across the answer engines you select.	Preview	25	250	1,000	4,000
Competitors	Snapshot	5 per project	15 per project	30 per project	60 per project
AI action unitsBriefs, analyses, drafts, and generated assets.	5 trial	60 / month	500 / month	2,000 / month	6,000 / month
Release and deployment checks	—	Included	Included	Included	Included
Repository fixes as pull requests	—	Included	Included	Included	Included
People
Included operatorsPaid seats. Everyone who creates, runs, or approves work.	1	1	3	5	10
Additional operator	—	—	€15 / month	€18 / month	€20 / month
ViewersRead dashboards, plans, and results. Always free.	—	3	Unlimited	Unlimited	Unlimited
ApproversReview and approve assigned actions. Free, under fair use.	—	—	—	Unlimited	Unlimited
Client guests	—	—	—	—	Unlimited
Roles	Single account	Owner, Operator, Viewer	Owner, Operator, Viewer	Owner, Operator, Approver, Viewer	Owner, Operator, Approver, Viewer
Operating rhythm
Shared plans	—	—	—	Planned	Planned
Approvals and escalation	—	—	—	Included	Included
Automations	—	Basic	Standard	Advanced with approvals	Cross-client templates
Reports	Public audit report	Weekly	Weekly and monthly	Portfolio and governance	White-label and client-facing
Audit log	—	—	—	Planned	Planned
Client workspaces	—	—	—	—	Planned
White-label domain and reporting	—	—	—	—	Planned
Priority support	—	—	—	Included	Included
SSO, SCIM, and audit export	—	—	—	—	—

Enterprise limits are contracted rather than published, and are set against the scope, controls and retention the agreement covers.

Capacity is pooled, and you are warned before it runs out.

Plans come with pooled capacity you allocate where it matters, not identical rigid limits per project. Nobody should have to estimate tokens or browser seconds to pick a plan, so the detailed meters live in your usage settings — after you are already inside.

Pooled capacity

Growth, Team, and Agency capacity is pooled across projects.
Admins can set per-project soft budgets and hard caps.
Unused capacity is not artificially locked to a project.
Warnings name the project and the feature responsible for the projected overage.

The overage promise

Soft warnings at 70%, 90%, and 100% of pooled capacity.
Critical monitoring holds a reserve of its own, so optional AI work can never quietly stop it.
At 100%, non-critical scheduled work pauses, or approved overage billing takes over — your choice, made in advance.
You always see projected month-end usage and the cheaper of the two answers: a pack or a plan.
No large bill appears without an explicit opt-in. Silence is never consent here.

What happens as capacity fills

70%First warning, naming the project and feature consuming the capacity.
90%Second warning, with the projected month-end usage and the cheaper fix.
100%Non-critical scheduled work pauses, or approved overage billing takes over. Critical monitoring keeps its reserve either way.

Capacity you can add

Additional monitored project€15–20 / monthAdds baseline project capacity. Heavy usage still draws on the pooled allowance.
AI prompt pack€252,500 additional prompt-platform checks, with optional auto-recharge.
AI action pack€19 / €6950 or 250 standard action units. Expensive actions weigh more than one unit.
Crawl pack€2025,000 additional standard page fetches.
Extra operator€15–20 / monthBy plan. Viewers, approvers, and client guests stay free.
White-label domain and reportingIncluded on Agency · €79 on TeamClient-facing reports and email on your own domain.

What 13x actually meters

These are the internal units behind the plan capacities. You do not need them to choose a plan — they live in your usage settings, where every event carries its source, quantity and cost estimate.

Page fetches
crawl_page_unit
One page fetched and rendered under a configured scan profile.
A JavaScript-heavy page can cost more than one unit, and the usage view says when it did.
Search checks
keyword_check_unit
One tracked query checked on one market and device.
A top-20 check reads two result pages, because a result page holds ten rows.
AI prompt checks
prompt_platform_check
One prompt run against one answer engine, model, and locale.
100 prompts tracked daily across three engines is 9,000 checks a month.
Competitor snapshots
competitor_snapshot_unit
One competitor target captured and compared against its last state.
AI actions
ai_action_unit
One normalized generation or analysis: a brief, an assessment, a draft, an asset.
Heavier actions consume more than one unit, and the estimate is shown before you run them.
Automation runs
automation_run_unit
One workflow run, excluding the heavy actions it triggers.

You pay for operators. Everyone else is free.

A seat is charged when someone operates the system or consumes real creation and execution capacity — not because they were invited.

Only active paid operators are billed. Pending invitations and suspended users are not.
Additions are prorated. Removals apply at the next renewal.
Before you confirm anyone, 13x shows exactly why they count as paid.
Downgrading someone to Viewer keeps their ownership history intact.

Owner / Admin
Paid seat
Billing, policies, integrations, and full rights to create, execute, and approve.
Operator
Paid seat
Owns opportunities, creates artifacts, and runs actions and automations within their role.
Approver
Free on Team and above
Reviews and approves assigned actions. No broad creation or compute rights.
Viewer
Free
Reads dashboards, plans, approved artifacts, and results.
Client guest
Free on Agency
Restricted client view of one workspace, with comments and approvals.
Service identity
Not a seat
Automation and API identities are metered through execution usage, never charged as people.

What would your team cost?

Operators are the paid seats. Viewers, approvers and client guests are free, so they are not in this arithmetic at all.

Plan

Billing

Operators

3 included in Growth

Growth, billed monthly: €59 / month
Additional operators: None needed
Viewers, approvers and client guests: €0
Per month: €59

An estimate of the subscription and its seats. Usage packs, add-ons and VAT are not included, and nothing here is charged today.

The terms

What the price promises, and for how long.

Founding prices

A founding price is grandfathered on the base subscription for as long as it stays continuously active.
It grandfathers the subscription, not unlimited future usage: new add-ons and materially new capacity are priced at the current rate.
The cohort limits are real numbers, published on the cards. There is no countdown, because we would have to invent it.
There is no lifetime deal. Crawling, models, storage, and providers cost money every month, and a one-time price is a promise made with someone else's infrastructure.

Annual billing

Pay for ten months and use twelve — about 16.7% off, stated as the arithmetic rather than as a badge.
Annual and founding prices do not stack. Founding is already the lower number.
Team, Agency, and Enterprise can be invoiced annually above a minimum contract.

Trials and refunds

The audit is always available with no card.
Builder offers a 7–14 day continuous-monitoring trial once a project exists.
Growth and Team trial for 14 days, or until a usage-based proof of value is reached.
A trial counts as successful when something happened: a change detected, an opportunity accepted, an action produced, a regression prevented, a result measured. Not when you logged in five times.
Early refunds are handled simply and without argument, where that is operationally and legally appropriate.

Changing or leaving

Upgrades apply immediately and are prorated by the billing provider.
A scheduled downgrade keeps your current access until the period ends, and shows which projects and monitors would exceed the smaller plan before it happens.
When a downgrade takes effect, the lowest-priority non-critical monitors pause. Nothing is deleted automatically.
A failed payment gets a grace period and notices before essential monitoring is affected.
Cancelling gives you an export path, a stated retention window, and a way back in.

Questions

Straight answers about the money.

Something still unclear? Email us and you will get a real reply.

Start with the free audit. Decide after it finds something.

It runs on any public URL, needs no account, and the report is yours to keep whether or not you ever pay us anything.