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Metadata

How long should a title tag be

Google truncates around sixty characters, so anything past that is invisible in the result — including, often, your product name. Very short titles waste the strongest on-page ranking signal you have.

What 13x checks

This is rule metadata.title-length in the public registry: Titles are a usable length. It runs on every audit, against the pages we actually fetched, and its result is derived from the response rather than estimated.

Surface
Metadata
Score weight
5 of the readiness score
Scope
Reported as skipped when the page renders only with JavaScript
Applies
To every site

Registry version 2026-07-30. Every rule is published, and the audit is deterministic — the same page produces the same finding every time.

The fix

The same text the audit hands you when this check fails on your own site.

Rewrite the affected titles to 15–60 characters.

Titles are truncated from the right at roughly 60 characters, so lead with the words that distinguish the page and put the brand last:

Configuration
Too long:  Pricing and Plans for Teams and Enterprises | example.com — The Best Tool
Better:    Pricing — example.com

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