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How to fix duplicate meta descriptions

One description reused everywhere describes no page accurately, so the snippet under each result is wrong for most of them. It is a strong hint that metadata was set once in a layout and never per route.

What 13x checks

This is rule metadata.description-duplicates in the public registry: Meta descriptions are unique per page. It runs on every audit, against the pages we actually fetched, and its result is derived from the response rather than estimated.

Surface
Metadata
Score weight
5 of the readiness score
Scope
Reported as skipped when the page renders only with JavaScript
Applies
To every site

Registry version 2026-07-30. Every rule is published, and the audit is deterministic — the same page produces the same finding every time.

The fix

The same text the audit hands you when this check fails on your own site.

Write a distinct description per page. The same sentence on every route describes none of them accurately, which means most of your search snippets are wrong.

If you have many generated pages, build the description from the page's own data rather than a constant.

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