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Metadata

Should a page have exactly one H1

The H1 tells both search engines and screen readers what the page is about. Missing one leaves the page's topic ambiguous; several compete with each other and flatten the document outline assistive technology relies on.

What 13x checks

This is rule metadata.h1 in the public registry: Exactly one H1 per page. It runs on every audit, against the pages we actually fetched, and its result is derived from the response rather than estimated.

Surface
Metadata
Score weight
5 of the readiness score
Scope
Reported as skipped when the page renders only with JavaScript
Applies
To every site

Registry version 2026-07-30. Every rule is published, and the audit is deterministic — the same page produces the same finding every time.

The fix

The same text the audit hands you when this check fails on your own site.

Give each page exactly one <h1>, and let it be the visible page heading:

html code
<h1>Pricing</h1>
<h2>Plans</h2>
<h3>What is included</h3>

Do not skip levels for styling — style with CSS and keep the heading order intact. If a logo is currently wrapped in an <h1>, change it to a <div> or <span> and give the real heading to the page content.

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