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Conversion

Should I show pricing on my website

Hiding price behind a sales conversation is a deliberate strategy for enterprise deals, and if that is the choice this does not apply. For self-serve products it is the most common reason people leave: they cannot tell whether it is for them.

What 13x checks

This is rule conversion.pricing-visible in the public registry: Pricing is stated or reachable. It runs on every audit, against the pages we actually fetched, and its result is derived from the response rather than estimated.

Surface
Conversion
Score weight
4 of the readiness score
Scope
Reported as skipped when the page renders only with JavaScript
Applies
To every site

Registry version 2026-07-30. Every rule is published, and the audit is deterministic — the same page produces the same finding every time.

The fix

The same text the audit hands you when this check fails on your own site.

No price, pricing page or free-tier statement was found.

For a self-serve product this is usually the largest single conversion problem: a visitor who cannot tell whether it is affordable leaves rather than asking.

Options, in order of how well they usually work:

1. State the price, even provisionally. "From $29/month" is enough. 2. State the free tier. "Free for one project, no card required" answers the same question. 3. Say what it depends on if it genuinely varies. "From $500 per project" beats "Contact us".

Hiding price behind a sales conversation is a deliberate strategy for enterprise deals, and if that is the choice this finding does not apply.

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