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Conversion

My page has no clear call to action

Detected by matching common phrasing, so a deliberately unconventional label reads as a miss here — check it yourself before acting on it. What it usually catches is a page where the only controls are navigation, and the visitor has nothing obvious to do next.

What 13x checks

This is rule conversion.call-to-action in the public registry: There is a recognisable call to action. It runs on every audit, against the pages we actually fetched, and its result is derived from the response rather than estimated.

Surface
Conversion
Score weight
5 of the readiness score
Scope
Reported as skipped when the page renders only with JavaScript
Applies
To every site

Registry version 2026-07-30. Every rule is published, and the audit is deterministic — the same page produces the same finding every time.

The fix

The same text the audit hands you when this check fails on your own site.

No control on the entry page uses recognisable action wording.

html code
<a href="/signup" class="btn-primary">Start free</a>

What tends to work: one primary action, visible without scrolling, phrased as what the visitor gets rather than what they do. "Start free" over "Submit". "See how it works" over "Learn more".

One primary action per screen. Two competing buttons of equal weight measurably reduce clicks on both.

Detected by matching common phrasing, so a deliberately unconventional label reads as a miss here — check the page yourself before acting on this one.

Does your site have this problem?

13x checks this and 112 others against your live URL in about 30 seconds. No account, and every finding comes with the fix for your framework.

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