Conversion
Landing page conversion problems
Whether a visitor who is convinced can act, and whether you would know if they were not. Advisory rather than scored hard — several of these are legitimate choices.
8 checks · 2 with framework-specific fixes
Every check on this surface
- Why every launch page needs an email captureThere is a way to capture an email · weight 6
- What size should an og:image beog:image is the right size · weight 5
- Which analytics should I install before launchAnalytics is installed · weight 5
- My page has no clear call to actionThere is a recognisable call to action · weight 5
- Why I need error tracking before launchErrors are reported somewhere · weight 4
- Why my site needs a contact routeThere is a way to make contact · weight 4
- Should I show pricing on my websitePricing is stated or reachable · weight 4
- What social proof can I show before I have customersSome form of social proof · weight 3
Check all of this against your own site
The audit runs these together with the other groups and returns what failed, what it costs you, and the fix for your framework.
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