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Structured data

Which schema.org type should I use

Search engines match your markup against specific types to decide which rich result you qualify for. Without an Organization, SoftwareApplication or Product node, none of them apply to you.

What 13x checks

This is rule structured-data.type in the public registry: A recognised schema type is declared. It runs on every audit, against the pages we actually fetched, and its result is derived from the response rather than estimated.

Surface
Structured data
Score weight
5 of the readiness score
Scope
Reported as skipped when the page renders only with JavaScript
Applies
To every site

Registry version 2026-07-30. Every rule is published, and the audit is deterministic — the same page produces the same finding every time.

The fix

The same text the audit hands you when this check fails on your own site.

Add a node describing the product or the organisation. Pick the type that matches what the page is:

json code
{
  "@context": "https://schema.org",
  "@type": "SoftwareApplication",
  "name": "example.com",
  "applicationCategory": "BusinessApplication",
  "operatingSystem": "Web",
  "url": "https://example.com"
}

Use Organization for a company page, Product for a physical product, FAQPage where you have real questions and answers on the page.

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