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Structured data

How to add JSON-LD structured data

Structured data is what makes a result eligible for anything beyond a blue link, and it is increasingly how AI answer engines decide what your product is. A block that does not parse is discarded entirely, so you get none of the eligibility while the markup looks like it is there — a single trailing comma is enough.

What 13x checks

This is rule structured-data.present in the public registry: JSON-LD structured data is present. It runs on every audit, against the pages we actually fetched, and its result is derived from the response rather than estimated.

Surface
Structured data
Score weight
7 of the readiness score
Scope
Reported as skipped when the page renders only with JavaScript
Applies
To every site

Registry version 2026-07-30. Every rule is published, and the audit is deterministic — the same page produces the same finding every time.

The fix

The same text the audit hands you when this check fails on your own site.

Add a JSON-LD block describing what you are. For a software product:

html code
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "SoftwareApplication",
  "name": "example.com",
  "applicationCategory": "BusinessApplication",
  "operatingSystem": "Web",
  "url": "https://example.com",
  "offers": {
    "@type": "Offer",
    "price": "29",
    "priceCurrency": "USD"
  }
}
</script>

Validate it at search.google.com/test/rich-results before shipping.

Framework-specific versions

Where the change differs enough to be worth writing out separately.

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