Social & sharing
What does og:url do
Platforms use it to consolidate engagement onto one canonical link. Without it, the same page shared with different tracking parameters accumulates separate, fragmented share counts.
What 13x checks
This is rule social.og-url in the public registry: og:url is set. It runs on every audit, against the pages we actually fetched, and its result is derived from the response rather than estimated.
- Surface
- Social & sharing
- Score weight
- 3 of the readiness score
- Scope
- Reported as skipped when the page renders only with JavaScript
- Applies
- To every site
Registry version 2026-07-30. Every rule is published, and the audit is deterministic — the same page produces the same finding every time.
The fix
The same text the audit hands you when this check fails on your own site.
<meta property="og:url" content="https://example.com/this-exact-page" />Use the canonical URL without tracking parameters, so shares of the same page accumulate against one entry.
Does your site have this problem?
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