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Social & sharing

My og:image is not showing up

Platforms fetch the image from their own servers, so a relative URL, a wrong content type or an error page means the card renders empty even though the tag is present. The tag being there is what makes it hard to notice — the card just looks wrong and nobody tells you.

What 13x checks

This is rule social.og-image-reachable in the public registry: og:image actually loads. It runs on every audit, against the pages we actually fetched, and its result is derived from the response rather than estimated.

Surface
Social & sharing
Score weight
9 of the readiness score
Scope
Reported as skipped when the page renders only with JavaScript
Applies
To every site

Registry version 2026-07-30. Every rule is published, and the audit is deterministic — the same page produces the same finding every time.

The fix

The same text the audit hands you when this check fails on your own site.

The tag is present but the image does not load. Use an absolute URL — preview crawlers fetch it from their own servers, with no page context to resolve a relative path against:

html code
<!-- Broken -->
<meta property="og:image" content="/og.png" />

<!-- Correct -->
<meta property="og:image" content="https://example.com/og.png" />

Then confirm the URL returns HTTP 200 with an image/* content type, and that it is not behind auth, a preview-deployment password, or a bot-blocking rule.

Framework-specific versions

Where the change differs enough to be worth writing out separately.

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