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How to add FAQPage schema

The content is already written — this is markup around it. It makes each pair machine-readable as a question and its answer, which is the exact shape answer engines and People Also Ask boxes consume.

What 13x checks

This is rule aeo.faq-schema in the public registry: FAQPage schema where there are questions. It runs on every audit, against the pages we actually fetched, and its result is derived from the response rather than estimated.

Surface
AI visibility
Score weight
4 of the readiness score
Scope
Reported as skipped when the page renders only with JavaScript
Applies
To every site

Registry version 2026-07-30. Every rule is published, and the audit is deterministic — the same page produces the same finding every time.

The fix

The same text the audit hands you when this check fails on your own site.

You already have the questions and answers on the page. This is markup around them:

html code
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "How much does it cost?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "It starts at $29 per month, with a free tier that has no time limit."
      }
    }
  ]
}

Two rules: mark up only questions that are visible on the page, and use the same wording. Markup describing content a visitor cannot see is a manual-action risk.

Framework-specific versions

Where the change differs enough to be worth writing out separately.

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