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Why my content is not quoted in AI answers

Retrieval pulls a passage out of the page and shows it alone. A paragraph that starts with “it” or “this feature” means nothing once separated from what came before it, so it either gets skipped or gets quoted misleadingly.

What 13x checks

This is rule aeo.passage-retrievability in the public registry: Passages stand on their own. It runs on every audit, against the pages we actually fetched, and its result is derived from the response rather than estimated.

Surface
AI visibility
Score weight
6 of the readiness score
Scope
Reported as skipped when the page renders only with JavaScript
Applies
To every site

Registry version 2026-07-30. Every rule is published, and the audit is deterministic — the same page produces the same finding every time.

The fix

The same text the audit hands you when this check fails on your own site.

of passages do not survive being read on their own.

Retrieval does not hand a model your page. It splits the page, scores the fragments, and passes the winner — so the unit that gets cited is a passage, not a document. A passage that only makes sense in reading order cannot answer anything.

The three failure modes, and the edit for each:

1. Never names its subject.

> It integrates with your stack in minutes and requires no configuration.

Nothing in that says what *it* is. Rewrite so the first sentence carries the noun:

> example.com integrates with your existing stack in minutes and requires no configuration.

2. Opens by pointing outside itself. "This means…", "These are…", "That is why…" all depend on the paragraph above. Restate the referent: "This means" → "Server-side rendering means".

3. Runs long enough to be split again. Past roughly 1,800 characters the retriever cuts in a place you did not choose, usually mid-argument. Break it at a heading you control.

The structural version of the same fix: put a self-contained one-or-two sentence answer directly under each heading, then elaborate. The first passage after a question-shaped heading is what gets lifted, so it should be the complete answer rather than the setup for one.

md code
## How long does setup take?

example.com connects to a new repository in under five minutes: authorise the
GitHub app, pick a repository, and the first audit runs automatically.

Behind the scenes, the connection …

The first paragraph answers the question alone. The second can safely assume context, because it is no longer the passage that has to stand up by itself.

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