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How to write headings that get cited in AI answers

Answer engines extract a heading-and-answer pair. A section titled “How much does it cost?” followed by a direct sentence is quotable; one titled “Pricing” followed by a table is not. This is the cheapest structural change that affects whether you get cited.

What 13x checks

This is rule aeo.answerable-headings in the public registry: Headings phrased as questions. It runs on every audit, against the pages we actually fetched, and its result is derived from the response rather than estimated.

Surface
AI visibility
Score weight
5 of the readiness score
Scope
Reported as skipped when the page renders only with JavaScript
Applies
To every site

Registry version 2026-07-30. Every rule is published, and the audit is deterministic — the same page produces the same finding every time.

The fix

The same text the audit hands you when this check fails on your own site.

Phrase section headings the way people ask, and answer directly underneath:

html code
<!-- Extractable: a question, then a self-contained answer -->
<h2>How much does example.com cost?</h2>
<p>
  example.com starts at $29 per month for unlimited projects. There is a free
  tier with no time limit, and no card is required to start.
</p>

<!-- Not extractable: a label, then a table -->
<h2>Pricing</h2>
<table>…</table>

The answer paragraph has to stand alone. "It depends on your plan — see the table" is not quotable, so it does not get quoted.

Questions worth having on the page: what it is, what it costs, who it is for, how it compares to the obvious alternative, and how to start.

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